CASE STUDY · OWN PRODUCT · CUSTOM SYSTEMS
GroupDeck.An operating system for group travel.
GroupDeck is the product Digital8 built for group travel advisors: one workspace for payments, documents, deadlines, communication and traveller readiness. It is our clearest example of a custom system designed around a real workflow, and it is in daily use inside our own agency.
- Product
- GroupDeck, groupdeck.co
- Type
- Own product, web application
- Users
- Group travel advisors & agency teams
- Our role
- Product design, development, workflows
- Visual identity
- Goldie Yudelevich / The Bridge Idea
- Status
- Alpha 2026, Web Summit ALPHA startup

01 / THE PROBLEM
Group travel gets complicated
faster than a spreadsheet can follow.
After more than fifteen years managing travel groups, from cruise groups to multi-destination itineraries, Daniel kept meeting the same operational gaps. Payment reminders were copied and pasted by hand. Passports and insurance forms were scattered across email threads. Important updates were buried in WhatsApp, inboxes and phone calls. Each new group made the process harder to scale, so opportunities became harder to accept.
Generic CRMs did not fit, because group travel is not a pipeline of leads. It is a set of deadlines, balances and documents per traveller, per cabin, per departure. The system had to be designed around that reality.
02 / THE SYSTEM
One home
for every moving part.
- Group templates with smart defaults. Deposit and final payment schedules are pre-calculated from the group’s terms, and standard document checklists are pre-filled, so a new group is set up in minutes.
- Payments and collections. Every traveller’s deposit, balance and transaction history, collection schedules by booking and group, and structured reminders that no longer depend on memory.
- Documents and readiness. Passport copies, insurance waivers and required details collected and verified in one secure workspace before cruise-line cutoffs.
- A traveller portal. Travellers see their balance, pay through secure links, upload documents and follow the itinerary and countdown from their phone.
- Commissions and reconciliation. Expected versus received supplier commissions, in CAD, USD and MXN, visible only to authorised agency users.
- Dex, an operational assistant. Dex monitors active groups, flags overdue balances, upcoming deadlines and missing documents, and links to the right tool. The advisor reviews and decides every action.
- Team operations. Role-based permissions, group assignments across agents and performance reporting for agency teams.
03 / WHERE IT STANDS
In use on a real group,
opening to other agencies.
GroupDeck already runs inside MyTravelPoint to operate a real travel group, bringing traveller details, communications, documents, deadlines and payment tracking into one organised workspace. It was selected as an ALPHA startup for Web Summit 2026 and is offered to independent advisors and agency teams on monthly plans with a 14-day trial.
Goldie Yudelevich at The Bridge Idea created the visual identity; Daniel designs and develops the product and its workflows. It is the same division of roles we offer on client projects that combine branding with a custom system.
Explore GroupDeck ↗04 / WHAT IT MEANS FOR YOU
The same method,
applied to your workflow.
Your business is not a travel agency, but the approach transfers. We map the process first, assess the integrations you need, define a focused scope and build the tool around the way your team actually works: a client portal, a quoting tool, an administration dashboard or automation between the systems you already use.
YOUR PROJECT
A system built around
your day-to-day work.
Tell us which repetitive steps cost your team the most time. We will map the process with you and propose a focused first scope.
Discuss your system
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