Many Winnipeg businesses continue to use outdated websites, even as customer expectations, design standards, and Google’s requirements have advanced.
If your website has not been updated recently, it may no longer accurately represent your business.
Use this checklist to determine if your website needs a redesign.
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1. Your website looks outdated compared to competitors
If your site still has:
small text
outdated fonts
low-quality images
cramped sections
old colors
Visitors may quickly perceive your business as outdated.
Customers expect websites to be modern, clean, and easy to read.
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2. It loads slowly (more than 3 seconds)
Website speed is a leading factor in visitor retention.
Slow sites affect:
conversions
Google ranking
credibility
user satisfaction
If your pages are slow or unresponsive, especially on mobile devices, a redesign is recommended.
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3. Your site doesn’t look good on mobile
Over 70% of Winnipeg traffic comes from mobile.
If visitors must zoom, scroll horizontally, or have difficulty tapping buttons, your website may be losing potential customers.
A good mobile site should have:
large text
clean spacing
easy buttons
fast loading images
clear structure
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4. Your website doesn’t bring you Your website should deliver results, not just have visual appeal.k nice.
If you barely get:
messages
bookings
form submissions
calls
This indicates the design is not optimized for conversion.
Effective websites guide visitors toward taking action.
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5. Your content is unclear or outdated
If your site contains outdated information or unclear messaging, it can undermine customer trust.
Modern websites need:
simple messaging
clear benefits
updated services
a strong hero section
visible contact buttons
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6. You struggle to update or edit your siteIf your website is difficult to update, depends on outdated plugins, or requires frequent maintenance, consider migrating to a modern platform such as Duda.a.
A business website should be easy to manage, not a source of frustration.
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7. Your site doesn’t follow SEO best practices
Google changes constantly.
If your website does not follow current SEO best practices, you may be losing visibility.
SEO issues include:
missing H1 titles
no location keywords
slow loading
no alt text
missing metadata
poor mobile performance
A redesign can address all these issues simultaneously.
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8. It doesn’t represent who you are today
YoYour business evolves over time.our website should evolve as well.
If you’ve changed:
prices
branding
services
audience
business goals
If your website has not kept pace, it is time for an update.
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Final Thoughts
A website redesign is not just about improving appearance.
It’s about:
increasing trust
improving conversions
appearing higher on Google
simplifying navigation
representing your business professionally
If your site meets at least two or three of these criteria, it is likely time for a refresh.
At Digital8, we build fast, modern, and conversion-focused websites for Winnipeg and Canadian businesses. If you would like a complimentary review of your current site, please contact us.
Book a complimentary call at your convenience.
